Albertsons brings essential services to elderly residents and families in affordable housing

Diving brief:

  • Albertsons has partnered with a housing developer and manager WinnCompanies to provide essential delivery services and on-site clinics to seniors and families residing in affordable housing, the grocer announced Thursday.
  • The services will include grocery, prescription and vaccination resources and will be available to more than 133,000 residents at 520 properties across the United States, according to the press release.
  • Albertsons said the partnership aims to remove accessibility barriers these residents may face in obtaining food and health care at its banners’ physical stores.

Overview of the dive:

With WinnCompaniesAlbertsons will provide grocery delivery, prescription and vaccination services to affordable housing residents through a single provider.

Services provided on an ongoing basis will include prescription drop-off and mail delivery, grocery delivery and on-site vaccinations by Albertsons Pharmacy Associates. The covid-19 bivalent vaccines from Modern and Pfizer-BioNTechthe flu vaccine and shingles are part of the list of vaccines available.

Residents will also have access to care at Albertsons pharmacies, including those at Safeway, Albertsons, Shaw’s, Star Market and Jewel-Osco stores across the United States. and meet without an appointment. Customers can discuss clinical issues with Albertsons pharmacists when making health care decisions, the grocer said.

Albertson and WinnCompanies first connected in late 2021 for a pilot in Massachusetts. Due to its “initial success”, the companies have now rolled out the pilot to all WinnCompanies communities where Albertsons Banners are located, including those in California, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Texas, Virginia and of Washington, DC, according to the announcement.

In the announcement, Albertsons also drew attention to his recent integration of SNAP online shopping in the websites and applications of its banners.

Grocery e-commerce can be particularly challenging for older populations, from digital literacy barriers to quality issues when purchasing certain products, such as groceries, online. Yet grocers who don’t market their offerings to older shoppers risk missing out on a valuable demographic of shoppers: The population of people aged 65 and older has grown rapidly since 2010, according to the United States Census Bureau.

Other grocers also paid attention to serving older shoppers. Earlier this year, Walmart made its online grocery ordering services available on the Avanlee Care app, which provides tools for caregivers of the elderly. At the start of the pandemic, instagram deployed a senior help desk to provide assistance when placing orders.

Michelle J. Kelley