Essential services for small businesses with remote workers

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Growing a small business is hard enough. But when it comes to remote work, it can get even more complicated. Many small businesses don’t have the resources or staff to hire a full-time telecommuter. This is where essential services like online marketing and customer service come in. These services can help your business grow and become more successful without having to sacrifice your time or resources. Below are essential services for small businesses with remote workers.

payroll services

Payroll processing isn’t something most people think about until they run out of money. To stay ahead, you need an automated payroll system. This allows you to automatically withdraw money from your customers (or employees) each pay period and deposit it regularly into your bank account. A international payroll The service for businesses with remote workers living abroad can also be beneficial, as it takes away some of the stress of working with multiple currencies throughout the year. It will automatically process salaries and deductions so you don’t have to worry about them.

Accounting software

Keeping track of your books doesn’t have to be complicated. If you have a basic understanding of spreadsheets, accounting software can make everything organized very easily. From invoicing customers and tracking accounts payable to tracking profit margins and inventory levels, these programs can handle all the heavy lifting for you. They can generate reports for you and provide insight into how every part of your business is performing, helping you identify areas for improvement.


Customer relationship management or CRM software has changed drastically over the years. When I started my business, there were only a few options available, and they weren’t robust at all. Most programs required you to manually enter data points, which was incredibly tedious. These days, you have access to countless CRM systems to choose from, including but not limited to Salesforce, Zoho CRM, Pipedrive, and WorkflowMax. Each is different depending on the type of information you are trying to manage. Want to know who bought the products? At what price did they buy them and how many of these buyers buy their product? There is no better program than the one that can provide answers to this type of question.

Marketing Automation

Online marketing is crucial if you aspire to grow your business beyond local reach. As mentioned earlier, many small businesses do not have the resources to seek domestic customers, let alone international customers. With the good tools up, however, you can automate much of your marketing and grow your customer base by sending personalized emails based on user preferences. You can offer additional discounts or special incentives to new customers based on past purchases or other actions that encourage repeat visits. Again, online marketing systems like Marketo, Eloqua, and HubSpot are great tools to help automate your online efforts.

Email autoresponders

Many people forget about email marketing because they assume that it takes a lot of technical skills and time to set up properly. The truth is that email autoresponders are relatively easy to set up and require little maintenance. Not only that, but they can save you a lot of time and effort in the long run. A typical monthly newsletter can cost up to $200 per month or more just to create and ship. Automating your emails and ensuring they are delivered through an email autoresponder system could knock that number down almost immediately.

Google Analytics

This tool will allow you to monitor your website traffic in real time. It basically allows you to see where visitors are coming from, where they are going and how they got there by providing detailed reports. This helps determine what types of content work best, which links tend to get the most traffic, and more. And because it’s automated, you won’t need to spend hours every week manually searching through browser history.

Content curation and sharing sites

Keeping and sharing websites help you quickly find the information you need. They aggregate articles, press releases, blog posts, videos, and images from multiple sources. Examples include Digg, Stumble Upon, Reddit, Pinterest, and LinkedIn. These types of sites can also help find authoritative web pages. For example, someone may share a news article on a topic online, then there may be another site that specifically references that original article. Curation helps keep your site fresh and relevant.

Social networks

Most social media platforms such as Facebook, Twitter, and Instagram hold great potential for small business owners looking to market themselves. These sites allow you to advertise for free using paid advertising platforms like Adwords. Thus, when a user clicks on the link of your ad, he connects directly to your page. Since these ads are targeted, your budget goes further while generating substantial results.

Michelle J. Kelley